Posts Tagged ‘GenY’

Sherri Petro Addresses Coronado Roundtable On Generational Differences

Written by Sherri Petro on . Posted in Blog

Guest Post By: Jim Kelly

Generational Differences

Coronado Roundtable Members and guests were treated to an informative and entertaining presentation on generational differences in values and communication methods by business consultant Sherri Petro at the Roundtable’s monthly meeting in the Winn Room of the Coronado Library April 24. Ms. Petro discussed differences in work styles and learning strategies between today’s Millennials or Generation Y’s, born after 1981, and those of previous generations including Gen X, born between 1965 and 1980, Baby Boomers, born between 1946-1964, and Traditionalists, born between 1925 and 1945.

In general, Millennials are digital pioneers, menu-driven, global in outlook, interconnected and like to work on their own terms. Gen Xers tend to be informal, results- and money-oriented, direct in communications, independent and recognition-conscious. Baby Boomers crave respect, value self-improvement, desire flexibility and have a strong work ethic. Traditionalists are loyal, respect authority, value formal organizational control and believe strongly in the dignity of work rather than the need to find personal meaning in it.

These differences can greatly affect the way the different age groups learn and communicate. Traditionalists like face-to-face discussions and can learn from lectures. Boomers prefer interactive and group learning. For them, reading material and handouts are generally preferable to lectures. Telephone conferences also work well for them. Gen Xers tend to focus on outcomes rather than techniques. They are results-oriented and want to get to the key points without getting bogged down in details. They like e-mails. Millennials or Gen Yers are technology-driven. Learning needs to be entertaining and mistakes are learning opportunities. They like discovery and new experiences and want to make a difference. They prefer texting and social media and have a need to stay connected.

Sherri Petro is president of VPI Strategies, a San Diego-based consulting firm. She is a recognized expert in generational communications and learning strategies and has published nearly 100 articles on these subjects. She has facilitated hundreds of seminars on these topics and her clients include Fortune 500 companies as well as state and local government entities. A magna cum laude graduate of Youngstown State University with a BA in Psychology, she also earned an MBA from Pepperdine University.

The speaker was introduced by Roundtable Director Emeritus Jim Kelly. Roundtable President Wayne Hoffman presided. Coronado Roundtable presents prominent speakers and subject matter experts at its monthly meetings on the fourth Friday of every month except December in the Winn Room of the Coronado Library. Meetings start at 10 a.m. and coffee is served at 9:45 a.m. The public is cordially invited to attend these highly-informative events.

Talk to Me In Pictures: Workplace Visual Communications

Written by Sherri Petro on . Posted in Blog

workplace visual communicationSherri Petro, President and Chief Strategy Officer of VPI Strategies, represents VPI Strategies on the Expert Panel for Managing Americans. is a management blog with more than 140,000 readers. Sherri contributes monthly to the Workplace Communication Skills Blog and is one of the most highly read columnists.

This month’s article is “Talk to Me In Pictures”.

Quick. Think fast. What’s your first thought when I say “workplace communication?”

Did you think of written communication like texts, emails, memos, policies or reports?  Did you think of verbal communication like phone calls, meetings, one-on-ones or the grape vine?  Perhaps workplace miscommunication — a conflict, a rant or your boss’ nonverbals during your last interaction – popped into your mind.

I’d wager that if I ask the same question in a handful of years, there will be another category that will be top of mind.  If communication is all about getting the point across, we have evidence we have another option we really should be considering just as important – visual. 


According to Neil Fleming’s VAK theory, 65% of us are visual learners versus auditory or kinesthetic.  Look it up on Google.  It’s been touted for years so why should we start thinking of visual communication like we think of written and verbal communication?

It’s not like imagery is news. Marketers, graphic designers, movie-makers and curriculum developers have already built their careers on this knowledge. We’ve all seen ways we can communicate visually with some functionality in the software that allows us to communicate with each other from bar charts in Excel to Smart Draw in Word and red flags in Outlook (Can you tell I use a PC?).

I am talking about something that goes beyond.  It’s not new as much as using this tacit knowledge in how we communicate more effectively at work.  Let me make my case and give you four reasons I am calling this a bonafide trend of importance!

Workplace Visual Communications: 4 Reasons Why It’s Trending

Read the rest of the article about Workplace Visual Communications: 4 Reasons Why It’s Trending on Managing Americas.